Neville Brody had always pioneered the design industry with his works that daringly challenged the conventions of graphic design. His experiments broke through the prefabricated designs that most designers would replicate. This has thus made him a figure students would find worth studying.

His inspiration from El Lissitzky and Alexander Rodchenko fuelled him to fuse typography and photography as an unified design. Working in Fetish Records & magazine companies like Per Lui, The Face & The Arena between the 1980s to 1990s further allowed him to experiment on such designs which transformed the look of magazines and advertising worldwide.

Brody also identified his role of a designer as one who is an advocate of society and his client. A designer should be aware that he/she is persuading someone to think in a certain way, and not design something that you think your client would buy. This school of thought he had made him produce work that is more than pleasing to the eye, it was work that could connect with its audience, work that audience can interpret beyond the surface.

These strengths of his made him a very successful designer. Brody's contribution doesnt end here as well. Apart from producing good works, he also tries to nurture designers in his field of experimental typography. He started FUSE project as a medium for other designers to share their experimental typographic designs. FUSE also creates new fonts that are free for the public so that fellow designers could work on them and create new prodigies. FUSE has thus promoted experimental design and allowed more designers to break through the barrier to venture out and take risks.